Meeting/Event Information

Growing a Nimble Marketing Ecosystem

April 07, 2021
12:00 PM - 1:00 PM

Virtual Meeting

These days, agility is everything, so you need a marketing structure that can scale, pivot, and adapt. All before lunch. Thom will discuss what type of marketing structure is right for our brave new world, where eco-systems replace hierarchies and getting proposals out the door is nice but not especially fulfilling. Because the current uncertainty favors those marketers who embrace change, disruption, and purpose, now is the time to question accepted wisdom. Join us for a thought-provoking program and gain practical insights into how to move your team forward.

Who Should Attend:
Firm Principals
Marketing Director
Marketing Manager
Business Development Director

Learning Objectives:

  1. How A/E/C firms are redefining the traditional rules of marketing
  2. What it takes to stay agile in today’s market
  3. Why marketing teams too often fall into the Vortex of Death – and how to avoid common pitfalls

SMPS Domains of Practice (for CPSM)
2 - Marketing Plan
6 - Information, Resource, and Organizational Management


About the Speaker

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Thom McKay, Founder at 148 Communications, LLC
Thom is a creative, collaborative strategic marketing and communications professional who has been working in the A/E/C industry for more than three decades. Thom knows how to tell compelling stories, solve problems and get the absolute best out of people. He has experience in all aspects of marketing, branding and strategic communications—from generating fresh, compelling content to leading public presentations and charettes as well as working with corporate and institutional entities in securing approval and community buy-in.

At 148, Thom has been working with C-suite professionals in the A/E/C world in helping them develop long-term strategies for growing a healthy practice. McKay has experience on both the B2B and B2C sides of the equation, working for operators, developers and retailers. He has developed a specialty in scripting unique customer journeys, building brands and strong identities for corporate, commercial and public clients all around the world. His work tends to have an underlying narrative component to it, especially when applied to complex, urban mixed-use developments that set out to foster a sense of community and build civic engagement. Thom was the director of communications and marketing for the global architecture, design and planning practice, CallisonRTKL, for more than 25 years. As steward of the CRTKL brand, he handled all aspects of communications and marketing, including digital and new media, publications and systems.

Tickets

$30.00 Member Registration

$45.00 Non-Member Registration