Meeting/Event Information

Effective Virtual Business Development & Communications: The Master Class for Principal Level Engagement

February 03, 2021
11:30 AM - 1:30 PM

Virtual Meeting

This program will focus on better communication in a virtual environment: how we speak, move, listen, document, and demonstrate. The virtual environment offers both liabilities and advantages to individuals and teams; those who embrace new ways of communicating will be the most effective. Across contexts, participants will learn how to use their voice, body, and presence to lead communication; we will learn—and practice—skills that will positively impact any type of communication, including short-list interviews.

Meg will share lessons learned from high-profile interviews, training processes, and facilitated events from across the globe to help participants understand how they can take advantage of technology to be better communicators. She will also share a series of ‘hacks’ to make virtual communication more effective for any type event and any skill level of speaker. Finally, we’ll review best practices for virtual interviews that will help your teams prepare differently – and more effectively – and that you can use in your next short-list interview to showcase your team’s differentiation and engage with your selectors.

IMPORTANT NOTES ABOUT THE PROGRAM: Join us at 11:30 am for pre-presentation networking where you'll have the opportunity to connect with SMPS members and non-members from Washington D.C., San Diego, and Seattle. After the presentation, stay online for a post-presentation round table discussion where you'll have the opportunity to gain further insights and ideas that will help set your firm apart.  Plan to come ready to be engaged and interact with the group. We ask that if you're able, please have your video turned on. Each participating chapter has agreed to make a charitable donation. SMPS-TC will be making a donation to the Girl Scouts River Valleys.

February program schedule: 

  • 11:30 am - 12:00 pm: Moderated networking
  • 12:00 pm - 1:00 pmPresentation from Meg Winch
  • 1:00 pm - 1:30 pmQ&A and round table discussion

Who Should Attend:
Firm Principals
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:

  1. Effective communication skills
  2. How to enhance virtual client engagement (planning and preparation)
  3. Successful virtual presentation techniques

By the end of this session, participants will know or be able to do the following:

  • Communicate effectively as a speaker or a participant in a virtual meeting, conversation, or presentation.
  • Use technology effectively to support messaging and audience engagement
  • Incorporate interactive techniques to augment messaging and build connection
  • Look and act like an integrated team in preparation and delivery of winning short-list interviews

SMPS Domains of Practice (for CPSM)
3 - Client and Business Development

About the Speaker


Meg Winch, President at Communications Resource Northwest
Meg specializes in the facilitation and training of communication and organizational skills, working with project team members to enhance the communication behaviors critical to their jobs. She is a trained facilitator of formal partnering and public involvement processes. She regularly works with teams to develop presentations, manage messages, and develop communication strategies and agreements. Meg also works with both public and private sector clients to develop comprehensive programs of both qualitative and quantitative research. Meg holds BA degrees in Communication and German from the University of Washington and an MS in Communication and Group Dynamics from Purdue University.


$30.00 Member Registration

$45.00 Non-Member Registration