Meeting/Event Information

Learn How to Gain a Holistic Understanding of Your Customer: An Intro to Journey Mapping

November 04, 2020
11:45 AM - 1:00 PM

Virtual Meeting

No two customer journeys are the same. Not only do we look different, we each take a different path to get from point A to point B. In this presentation by Meredith Speier of InSpeier, learn why it’s important to allow the customer’s experience to drive your marketing and business development efforts and how to build a journey map that will illuminate the differences from one customer journey to another.

Who Should Attend:
Firm Principals
Marketing Director
Marketing Manager
Business Development Director

Learning Objectives:

  1. Introduction to journey maps: what they are and why they work
  2. The framework: elements of a customer journey map
  3. The process: steps to effective journey maps
  4. Communicating and acting on your findings

SMPS Domains of Practice (for CPSM)
1 - Marketing Research
2 - Marketing Plan
3 - Client and Business Development

About the Speaker


Meredith Speier
Meredith Speier is the founder of InSpeier, a research firm laying the groundwork for successful and inspiring strategies by allowing the customer experience to guide the process. An innovator in the creation of personas, segmentation models and journey maps, Meredith has also orchestrated 
research initiatives, developed marketing plans, and inspired countless digital and mobile strategies for clients in multiple industries, including Graco, Nike, Microsoft, 3M, Best Buy, UnitedHealthcare, and Ford Motors to name a few.

In addition to client work, Meredith is an adjunct professor at the University of Minnesota teaching Marketing, Market Research and Digital Marketing Strategy. Meredith is also the former board president of AdFed MN and currently serves on the board of directors for the Kabarra Institute for Entrepreneurial Studies.


$30.00 Member Registration

$45.00 Non-Member Registration