Meeting/Event Information

PROFESSIONAL DEVELOPMENT BOOK CLUB: Indistractable: How to Control Your Attention and Choose Your Life

August 05, 2020
3:15 PM - 5:00 PM

Virtual Meeting

You sit down at your desk to work on an important project, but a notification on your phone interrupts your morning. Later, as you’re about to get back to work, a colleague taps you on the shoulder to chat. At home, screens get in the way of quality time with your family. Another day goes by, and once again, your most important personal and professional goals are put on hold. What would be possible if you followed through on your best intentions? What could you accomplish if you could stay focused? What if you had the power to become “indistractable?”

International bestselling author, former Stanford lecturer, and behavioral design expert, Nir Eyal, wrote Silicon Valley’s handbook for making technology habit-forming. Five years after publishing Hooked, Eyal reveals distraction’s Achilles’ heel in his groundbreaking new book. In Indistractable, Eyal reveals the hidden psychology driving us to distraction. He describes why solving the problem is not as simple as swearing off our devices: Abstinence is impractical and often makes us want more. Eyal lays bare the secret of finally doing what you say you will do with a four-step, research-backed model. Indistractable reveals the key to getting the best out of technology, without letting it get the best of us. 

IMPORTANT NOTE: With the increasing health risk posed by COVID-19 (Coronavirus), this Book Club meeting will be a virtual gathering. Links to the virtual Zoom meeting will be sent the day before and the morning of the event to all registered attendees. If you do not receive the Zoom information two hours prior to the event, please check your spam. If you still do not have it, reach out to the SMPS-TC Communications Co-Chair, Eryn Sorensen, at [email protected] or SMPS-TC Communications Co-Chair, Michele Ode, at [email protected] 

Schedule for the meeting: 

  • 3:15 p.m. - 3:30 p.m. = Join the call for networking if you'd like
  • 3:30 p.m. - 5:00 p.m. = Book discussion

Who Should Attend:
Anyone in your organization!

Learning Objectives:

  1. Learn why distraction at work is a symptom of dysfunctional company culture - and how to fix it
  2. Learn what really drives human behavior and why "time management is pain management"
  3. Learn why your relationships depend on you becoming indistractable
  4. Learn how to raise indistractable children in an increasingly-distracting world

How it Works:

  1. Obtain the book in your desired format (see links below for several options for acquiring the book)
  2. Read the book
  3. Bring questions, ideas, thoughts, and insights to the book club discussion on August 5th
  4. Enjoy networking and an informal discussion with your peers
  5. Leave recharged with new ideas, inspiration to overcome distractions, and to stay focused at work and home
  • Book website link here
  • Amazon (Kindle, hardcover, paperback, audiobook, MP3) link here
  • Audible (get it free with a 30-day trial) link here
  • Barnes & Noble link here

SMPS Domains of Practice (for CPSM)

1 - Marketing Research
2 - Marketing Plan
3 - Client and Business Development
4 - SOQs | Proposals
5 - Promotional Activity
6 - Information, Resource, and Organizational Management

Accolades for Indistractable

  • National Bestseller
  • Winner of the Outstanding Works of Literature (OWL) Award
  • Included in the Top 5 Best Personal Development Books of the Year by Audible
  • Included in the Top 20 Best Business and Leadership Books of the Year by Amazon
  • Featured in The Amazon Book Review Newsletter, January 2020
  • Goodreads Best Science & Technology of 2019 Finalist


$0.00 Member Registration

$0.00 Non-Member Registration