Meeting/Event Information

VIRTUAL EDUCATION PROGRAM: Preparing for the Next Recession + Lessons Learned in 2008

April 01, 2020
12:00 PM - 1:00 PM

Virtual Meeting - Link Sent Morning of the Program

Link to Zoom Recording: Click Here


According to Marketing 2022: A Survey Exploring Current and Future A/E/C Marketing Practices, A/E/C firms regularly reduced fees and construction costs to gain work during the Great Recession. And although “the economy has been growing for many years since the recession, firms have continued to experience downward pressures on pricing, resulting in a highly competitive landscape that shows no signs of abating.” So, where do we go from here? What can you do now to prepare your firm (and your career) for the next recession? During this education program, you will learn how marketing and business development can position your firm for success, using lessons learned from the Great Recession. Discover how to weather the storm – and even stand out – in a highly competitive landscape with lessons that can be applied to your career and your firm.

IMPORTANT NOTE: With the increasing health risk posed by COVID-19 (Coronavirus), this program will be a free, virtual program. If you have already registered for the event, you will be issued a code to reimburse you towards a future education program. Links to the virtual Zoom meeting will be sent the morning of the program to all registered attendees. This virtual program is limited to 100 attendees.

Who Should Attend:
Firm Principals
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:
1. How you can prepare for the next recession
2. How you can prepare your career for the next recession
3. Lessons learned from the Great Recession

SMPS Domains of Practice (for CPSM)
1 - Marketing Research
2 - Marketing Plan
6 - Information, Resource, and Organizational Management


Panelists

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Scott Spisak, Senior Business Development Manager at Frattalone Companies, Inc.
View Scott’s LinkedIn profile

 

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Susan Kimbrel, Marketing Director at Mohagen Hansen
View Sue’s LinkedIn profile

 

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Katie Toghramadjian, President at Isthmus Engineering, Inc.
View Katie’s LinkedIn profile

 


Co-Moderators

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Melissa Seburg, Senior Marketing Coordinator at TKDA
View Melissa’s LinkedIn profile

 

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Virginia McCoy, Digital and Content Marketing at H.B. Fuller
View Virginia’s LinkedIn profile

 

Tickets

$0.00 Member Registration

$0.00 Non-Member Registration