Meeting/Event Information

Professional Development Book Club: Crucial Conversations

February 28, 2019
11:30 AM - 1:00 PM

Adolfson & Peterson Construction
5500 Wyayzata Boulevard Suite 600
Minneapolis, MN 55416

Read the New York Times bestseller that changed the way millions communicate - Crucial Conversations: Tools for Talking When the Stakes are High. Say what's on your mind and achieve the positive resolutions you want. Don't miss the opportunity for professional growth and development as part of the SMPS-TC book club series! As an added bonus, stick around for a tour of Adolfson & Peterson Construction's new office. When stakes are high, opinions vary, and emotions run strong. You have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation badly and suffer the consequences, or read Crucial Conversations and discover how to communicate best when it matters most. Crucial Conversations gives you the tools you need to step up to life's most difficult and important conversations. The cost covers a light sandwich lunch. We'll start with networking, then grab lunch, and have a roundtable discussion while we eat. The book is available at several metro-area libraries and online retailers in hard copy, e-book, or audiobook formats. See the options below.

Learning Objectives:

  1. Learn how to keep your cool and get the results you want when emotions flare
  2. Prepare for high-impact situations with a six-minute mastery technique
  3. Make it safe to talk about almost anything
  4. Be persuasive, not abrasive
  5. Keep listening when others blow up or clam up
  6. Turn crucial conversations into the action and results you want

How it Works:

  1. Obtain the book in your desired format (see links below for several options for purchasing or borrowing the book).
  2. Read the book. 
  3. Come to the book club discussion on February 28th to discuss the book and real-world applications over lunch with your peers.
  4. Leave recharged with new ideas and inspiration to tackle those tough but important conversations.

Finding the Book:

  1. Book website: Click here
  2. Amazon (Kindle, Hardcover, Paperback, Audiobook, MP3): Click here
  3. Audible (Get it with a 30-day free trial): Click here
  4. Barnes & Noble: Click here
  5. Anoka County Libraries: Click here
  6. Carver County Libraries: Click here
  7. Dakota County Libraries: Click here
  8. Hennepin County Libraries: Click here
  9. St. Paul Public Libraries: Click here
  10. Ramsey County Libraries: Click here
  11. Scott County Libraries: Click here
  12. Washington County Libraries: Click here

Who Should Attend:
Firm Principals
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

SMPS Domains of Practice (for CPSM)
1 - Marketing Research
2 - Marketing Plan
3 - Client and Business Development
4 - SOQs | Proposals
5 - Promotional Activity
6 - Information, Resource, and Organizational Management

PARKING INFORMATION: There is a parking ramp connected to the A&P building with ample parking spaces. Once you enter the tower, take the elevators to the 6th floor where you will be greeted and directed towards the conference room for this professional development book club.


$10.00 Member Registration
$20.00 after 05:00 pm February 21

$20.00 Non-Member Registration
$35.00 after 05:00 pm February 21