Meeting/Event Information


June 05, 2019
8:00 AM - 9:30 AM

International Market Square
275 Market Street, Suite 185
Minneapolis, MN 55405

The A/E/C industry is an increasingly competitive marketplace and as marketers, we have a critical role to fill to help differentiate our firm and help it stand out amongst the competition. In our upcoming program, “Building a Brand Identity”, we will hear from A/E/C professional and brand expert Michele Ode on how to create a brand identity that will capture your customers' attention and tell a strong, consistent and compelling story of who you are that best positions your firm for success.

Please note the schedule for this event is as follows: 
Networking and Registration Start Time: 8:00 a.m.
Program Start Time: 8:30 a.m.
Program End Time: 9:30 a.m.

Who Should Attend:
Firm Principals
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff
Communications Coordinator

Learning Objectives:
1. What is a "brand" and why it is important
2. The process of building a brand
3. How to successfully manage a brand

SMPS Domains of Practice (for CPSM)
1 - Marketing Research
5 - Promotional Activity
6 - Information, Resource, and Organizational Management

About the Speaker


Michele Ode, Founder - Design Mode Marketing

Michele Ode is a multidisciplinary creative with a broad love for marketing and design. With nearly 10 years of A/E/C industry-specific experience and more than 15 years of marketing experience, she brings an in-depth understanding of the competitive nature of the industry and the importance of creating strategic campaigns that help set her clients apart. Design Mode Marketing offers a full range of marketing services, including brand strategy and development, marketing planning, public relations, social media management, event planning, and coordination, proposal development, copywriting and graphic design. Design Mode brings an arsenal of tools to construct engaging experiences, each custom designed for your audience. From ground-up brand development to social media management, the service you receive will be uniquely tailored to meet your needs and your budget. To learn more about Design Mode Marketing, please visit


$40.00 Member Registration
$55.00 after 5:00 pm May 29

$60.00 Non-Member Registration
$75.00 after 05:00 pm May 29