Meeting/Event Information

AEC Trends and Emerging Issues with SMPS CEO Michael V. Geary

October 10, 2018
11:15 AM to 1:00 PM
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International Market Square
275 Market Street, Suite 185
Minneapolis, MN 55405
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Marketing professionals need to continually scan their environments to uncover trends that will impact their vertical markets, their clients, and their firms directly. This presentation looks at many of the trends or potential trends that are currently affecting design and construction firms—or are coming soon. This presentation captures more than numerous of these megatrends and interprets them for A/E/C professionals.

Who Should Attend:
Marketing Director
Marketing Manager
Marketing Staff
Business Development Director
Business Development Staff

Learning Objectives:

  1. Attendees recognize the mega-trends that will impact their firms and their clients.
  2. Attendees will evaluate which trends will be the most disruptive and identify corrective actions to take. 
  3. Attendees will interpret megatrends and incorporate this knowledge to differentiate their firms and gain a competitive edge.

SMPS Domains of Practice (for CPSM)
2 - Marketing Plan
3 - Client and Business Development
6 - Information, Resource, and Organizational Management


About the Speaker

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Michael V. Geary, CAE

Michael V. Geary, CAE, currently serves as CEO for SMPS and the SMPS Foundation, having taken on these roles in October 2015. He has more than twenty-five years of association management and organizational development experience and earlier served as Executive Director of the independent American Institute of Architecture Students, and in senior staff positions for the National Association of Home Builders, The Delta Chi Fraternity, and the North American Interfraternity Conference. Michael is a graduate of the University of Florida and earned the designation of Certified Association Executive (CAE) from the American Society of Association Executives in 2000.

 

Tickets

$40.00 Member Registration
$55.00 after 5:00 pm October 3

$60.00 Non-Member Registration
$75.00 after 05:00 pm October 3