Meeting/Event Information

How to Create Meaningful Connections & Stand-Out on LinkedIn

September 12, 2018
11:15 AM - 1:00 PM

International Market Square
275 Market Street, Suite 185
Minneapolis, MN 55405

Do you struggle with how to effectively use LinkedIn? Was the last time you logged into LinkedIn when you graduated from college? Or do you use LinkedIn somewhat frequently, but groan and begrudgingly add it to your to-do list when a peer mentions how effective it's been for them? Then you won't want to miss this session! In this interactive session we will cover:

  1. Develop a profile that stands out and helps you convey both your personality and your company's brand too
  2. Connect and build more meaningful relationships with your contacts
  3. Generate more LinkedIn engagement within your company
  4. Utilize your company page to attract top talent and create a strong brand presence in the marketplace

SMPS Domains of Practice

  • Domain 1 = Marketing Research
  • Domain 3 = Client and Business Development
  • Domain 5 = Promotional Activity

Who should attend? 

  • Firm Principals 
  • Marketing Director
  • Marketing Manager
  • Marketing Staff
  • Business Development Director
  • Business Development Staff
  • Communications Coordinator
  • HR Coordinator

About the Speaker - Kari Switala, Chief Creative Officer at Wild Fig Marketing

“I have an idea!” is one phrase you’re likely to hear from today’s speaker, Kari Switala. Kari is the owner and Chief Creative Officer at Wild Fig Marketing, where she helps small businesses generate the BIGGEST ROI with LinkedIn, Email Marketing, and Marketing Automation. She travels across the United States to show entrepreneurs and professionals like you how to make more money with these powerful digital marketing tools. Kari is WILDLY passionate about helping small business owners and sales/marketing professionals grow their businesses effectively and successfully while having fun in the process. She is known for her outside-the-box thinking and creative marketing strategies. Kari lives in Farmington with her husband Kevin and boys Max (15) and Sam (12). When she’s not working, you can find Kari spending time at her family’s cabin in Northern Minnesota, reading countless books, and playing volleyball. She’s passionate about trying and learning new things, including crocheting, exploring new languages, and playing the ukulele. Recently, she’s been quoting motivational speaker and author Tony Gaskins: “If you don’t build your dreams, someone will hire you to build theirs.”


$40.00 Member Registration
$55.00 after 5:00 pm September 5

$60.00 Non-Member Registration
$75.00 after 05:00 pm September 5