Meeting/Event Information

Marketing Insight Series: Intro to Virtual Reality and How You Can Use it as a Marketer

April 17, 2018
11:00 AM to 12:00 PM
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LHB, Inc.
701 Washington Avenue North Suite 200
Minneapolis, MN 55418

Program Description

Virtual reality (VR) can help your client visualize and "feel" what the design of their project will be like and engages stakeholders in the design process to improve plans prior to breaking ground. Public engagement can also be improved by offering VR to demonstrate how the project will affect the current site in renovation and remodel projects or to walk through new construction. This tool provides an efficient way to share immersive content with clients no matter where they are located. 

The Oculus Rift and HTC Vive are additional VR tools used to demonstrate projects. The Oculus Rift is a VR tool that takes 3D imagery to the next level. Oculus' display technology combined with its precise, low-latency constellation tracking system enables the sensation of presence. 

In addition to Oculus, the HTC Vive provides clients with a fully immersive VR experience. The Vive uses an adjustable headset offering a 110? field of view and two handheld wireless controllers. The Vive allows clients the ability to freely move throughout the design model, move objects or design features and gain new viewpoints. 

Another device in the VR tool box is the Microsoft Hololens. The Hololens merges the physical environment and virtual design to create a virtual experience that allows the user to view their physical environment at the same time. 


Dan Stine, CSI, CDT - VDC/BIM Administrator

Learning Objectives

  1. Understanding the basics of VR in the A/E/C industry
  2. Educating clients with the use of non-traditional tools and resources
  3. Pushing the limits of the traditional proposal 

Who Should Attend? 

  • Firm Principals
  • Marketing Director
  • Marketing Manager
  • Marketing Staff
  • Business Development Director
  • Business Development Staff
  • Communications Coordinator  

 About the Speaker

Daniel is an author, blogger, instructor, BIM manager, and a registered architect in Wisconsin with 25 years of experience. Daniel provides training and support for all disciplines within LHB. He has presented at Autodesk University in Las Vegas, Midwest University, AUGI CAD Camp and at all the RTC-NA conferences (now BILT) as well as RTC-Europe (Ireland & Denmark), RTC-Asia (Singapore) and RTC Australia conference. Dan teaches Revit to graduate architecture students at North Dakota State University (NDSU) and has taught AutoCAD and Revit classes for 12 years at Lake Superior College. Daniel has also written 11 textbooks (5 on Revit) which are used in professional practice and in high schools and colleges across the United States. His residential textbook is the number one Revit book in the United States. With Daniel managing the project, LHB created the Electrical Productivity Pack for Revit MEP, which is distributed by Cad Technology Center (makers of Revit Express Tools). 

Dan has been instrumental in the implementation of the use of Virtual and Augmented Reality in LHB's practive. VR/AR is used by staff, clients, and at public events for architecture, civil and engineering projects. 

Additional Information

Carpooling or use of Metro Transit is recommended as parking is limited due to multiple construction projects in the area. There is covered parking at the corner of 10th Avenue North and Washington Avenue. Ramp C is also an option and is located on 3rd Avenue North and Washington Avenue. 


$0.00 Member Registration

$20.00 Non-Member Registration