Meeting/Event Information

Triple Your Email List ROI in 60 Days or Less

June 06, 2018
11:15 AM to 1:00 PM
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International Market Square
275 Market Street, Suite 185
Minneapolis, MN 55405
 Directions

Whether you are new to email marketing, you’ve been doing email marketing and just not getting the results you would like, or even if you’re experienced and getting good results, but know there is always room for improvement, you will learn how to get more clickthroughs, fewer opt-outs, and increase sales. In this session, Kim Albee will reveal the research that she and her team have discovered about today’s email marketing best practices, while assembling one of the highest delivering email platforms in the world. 

Learning objectives 

  • The three myths that are suppressing your clickthrough rates
  • The secret to segmentation that will revolutionize how you approach email campaigns
  • How to ensure your email content hits the mark with your recipients (and reduce the amount of time you spend on it)

SMPS Domain of Practice (for CPSM)  

5 - Promotional Activity 

Who should attend?

Firm Principals 
Marketing Director 
Marketing Manager 
Marketing Staff 
Business Development Director 
Business Development Staff 
Communications Coordinator

Speaker

Kim Albee is the founder and president of Genoo and WP Marketing Engine. Genoo’s products and services over deliver what entrepreneurs, small and midsize businesses need to attract leads and grow new customers. Through two Software-as-a-Service offerings: her namesake product Genoo, and her new offering specifically designed for WordPress users, called WP Marketing Engine; and through an array of professional services “right sized” to the small business marketplace, businesses of all sizes can now compete effectively with world-class lead generation, content marketing, email marketing, and automation. Kim has worked with organizations such as Minneapolis Star Tribune, Wells Fargo, Verisign Global Registry Services, and Yahoo!

Tickets

$40.00 Member Registration
$55.00 after 5:00 pm May 30

$60.00 Non-Member Registration
$75.00 after 05:00 pm May 30